Micro, Small, and Medium Enterprises (MSMEs) form the backbone of Indonesia’s economy, yet many entrepreneurs face hurdles in digital marketing and financial record-keeping. To bridge this gap, Yayasan Inspirasi Indonesia Membangun (YIIM) and PT Insight Investments Management conducted a Digital Marketing and Financial Literacy Workshop in Tangerang.

The workshop gathered 30 local micro-entrepreneurs producing food, crafts, and apparel. Participants learned simple digital accounting applications to track cash flow, manage expenses, and calculate profits accurately.

Additionally, the training covered practical smartphone product photography, copywriting, creating engaging short-form video content, and managing online storefronts on major e-commerce platforms.

Participants also received one-on-one business coaching to refine their branding and improve product packaging presentation.

This initiative directly supports SDG 8: Decent Work and Economic Growth and SDG 9: Industry, Innovation, and Infrastructure.

Inspiration Greetings!